Happy three out of four times?

What do we expect when we purchase an item or an experience? We have the expectation that we made the best decision, that we will receive quality service and in the end, that we will be happy.

According to the American Customer Satisfaction Index, purchasers are generally happy (81.6%) of the time with their online purchases, the exception is with travel. The larger online services of Orbitz, Travelocity and Expedia rank lower at 75% or less in customer satisfaction. That's three out of four times. What if it was you honeymoon; are you willing to take those odds? What if it is your precious vacation time with that special person or with your family; are you willing to risk not having everything just right?

I have a copy of what would go wrong if they only were right for 99.9% of the time. Some of my favorites include for .1% of the time,

• 114,500 mismatched pairs of shoes will be shipped each year
• 18,322 pieces of mail will be mishandled every hour
• 2,000,000 documents will be lost by the IRS this year
• 5.5 million cases of soft drinks will be flat

We at Travels Unlimited are not perfect, but we promise to serve you with the highest respect, attention to detail and personal service that you cannot find in the "3 out of 4" monsters online.